The Customer Behaviour Towards Hybrid Cars in the UK Dissertation

The Customer Behaviour Towards Hybrid Cars in the UK - Dissertation Example References 82 Appendix A: Questionnaire 88 Acknowledgement Without the continued emotional and financial support provided by my parents, I may have not reached the end of this journey. During my studies there were times when work commitments and intermittent financial stress made me believe that I would not be able to see this journey through. It was during these times, and many others, that my parents' words of encouragement and their confidence in my ability gave me the motivation to persist. No words of thanks can adequately express the depth of my appreciation and love. I would also like to seize this opportunity to personally thank my supervisor -----. I cannot express the extent to which his support and understanding allowed me to reach the end of this journey. His encouragement, support, understanding and, above all, his prompt, constructive and greatly appreciated criticism and feedback, were invaluable to the research, writing and completion of this study. Thank you. Abstract The area of brand equity has received significant research attention in recent years. An emerging debate addressed whether brand equity should be considered from a consumer-oriented perspective or a market performance-oriented perspective. While current literature has focused on building and conceptualizing brand equity, there is no consensus on how it should be measured and what constructs should be included in the measurement process. Therefore, there is an urgent need to identify and operationalize brand equity constructs in a way that allows researchers to empirically measure them, and effectively analyze the key factors associated with brand market performance. This study attempts to bridge this gap in the literature by defining and operationalizing specific brand... The area of brand equity has received significant research attention in recent years. As a result, current marketing research attempts to conceptualize, measure, and manage brand equity in a way that drives brand market performance, and helps firms in strategic decision making. Aaker (1991) proposed nine main issues to consider while analysing brand equity: 1) identifying the basis of brand equity; 2) creating brand equity; 3) managing brand equity; 4) forecasting the erosion of equity; 5) the extension decision; 6) creating new names; 7) complex families of names and sub-names; 8) brand equity measurement; and 9) evaluating brand equity and its component assets. Keller (1993) posited that companies are motivated to study brand equity for two reasons: one is financially-based to estimate the value of a brand more precisely for financial reporting purposes, and the other is strategy-based to improve marketing productivity. He argued that evaluating the brand in the minds of consumers is a prerequisite for brand market performance. Such a link is a core component of this study's proposed models. Also, an emerging debate has started to address whether brand equity should be considered from a consumer-oriented perspective or a market performance-oriented perspective. Motameni and Shahrokhi (1998) recognized the confusion and disagreement in conceptualizing and defining brand equity, and they also identified two perspectives or schools of thought: the marketing perspective and the financial accounting perspective.

Blog Essay Example | Topics and Well Written Essays - 250 words - 7

Blog - Essay Example In the interim, I discover the expression "Slave" being hash to use in this case thus since, the term is utilized to allude to individuals instead of mechanical and gadgets since a robot is true sense is a machine equipped for doing a complex arrangement of movements consequently. When taking into account the aspect of slavery, we find that being a complex machine devide, it is manufactured and unveiled accordingly in respect to standardization on how much work the machine can handle. Keep in mind that a machine is anything that makes work easier and so Robots are independent machine that has been customized to do something and henceforth the issue of having rights is invalid. Moreover, a robot being a machine gadget is controlled by people, which implies without the presence of individuals, a robot cannot execute any work at all. More so, I don’t feel absolutely quilt while using a robot machine since I know total workload depends on what commands I have initiated towards the machine. I can decide and initiate few commands, more or none and the output produced by this robot is dependent to my

Assignment One Statistics Essay Example | Topics and Well Written Essays - 1000 words

Assignment One Statistics - Essay Example The researcher makes a general conclusion that all birds prefer to swim in the water. The researcher makes an error because the researcher was instructed to observe birds. Consequently, the researcher should have complied with the research conditions. The researcher should have observed all types of birds. For example, there are different types of birds. The seagulls fly over the waters to feed on fishes trying to take in air from the water’s surface. The monkey-eating eagles are eagles that eat monkeys for food. The swallow are small birds. The chickens prefer to stay on the ground, instead of swimming on the water. The Swan is a beautiful white bird that swims effortlessly inside a body of water. The ostrich is a bird that is as big a human being. Second, the researcher makes a general conclusion based on a certain group or community (Brady 138). For example, the researcher observes a group of Eskimo residents in their Igloo homes. The researcher, an Alaska resident, makes a n erroneous conclusion that human beings can freely live in an icy condition. The researcher makes general the conclusion that people are comfortable living and working in the subzero weather conditions. To correct the erroneous inquiry outcome, the researcher should have invited people to stay in Alaska, a subzero icy location. The African resident who arrives in Alaska’s subzero weather conditions will surely feel uncomfortable in the icy weather. The African resident is used to the hot 110 degree desert weather. The African resident will feel uncomfortable using the thick Eskimo dress. The same resident African resident will feel uncomfortable moving around the icy land surface using a sledge. Further, the rainforest resident would also feel uncomfortable living in the Igloos. The same rainforest would not engage in one’s favorite beach activities because the icy waters are too cold for human swimming. The rainforest citizen may not accept the sudden change of envir onment from the comfortable familiarity of the rains of the Amazon rainforest to the subzero weather condition. Third, the researcher makes illogical research reasoning (Schell 93). The researcher can make erroneous observation by implicating a wrong statistical procedure. For example, the total of the male count is erroneous written as 10 instead of the correct 1,000. If the true female count is 200, the wrong male count shows erroneous findings that the female respondents are more than the male respondents. Likewise, erroneous mixing up the data will generate a wrong research outcome. Consequently, the other research findings will erroneously crop up. The other research findings may include the erroneous finding that the males are erroneously better than females, in terms of making daily choices. Question 2. Inductive and deduction research. Deductive research starts from the general and finishes with the specific (Bachman 48). The researcher observes several animals. The research er observes that eagle has wings. The researcher also sees that the ostrich has wings. The researcher kingfisher bird has wings. Lastly, the researcher sees several ducks and swans effortlessly swimming in the nearby lake. Based on the researcher’s observation of the different types of birds, the researcher makes a concept or theory that all birds have wings. On the other hand, inductive research starts with the specific and finishes with

The Contributions of Web 2.0 in E-Learning in Saudi Arabia Research Paper

The Contributions of Web 2.0 in E-Learning in Saudi Arabia - Research Paper Example Very many studies and researches have been carried out with the aim of promoting E-Learning as a means of fostering better education in the world (Webster & Hackley, 1997). Most of these researches have failed to contribute to the development of E-Learning due to various reasons especially in Saudi Arabia. One of the main reasons maybe their failure in assessing the relationship between Web 2.0 and E-Learning. Students in Saudi Arabia have shown less or no interest in using E-Learning as compared to their counterparts in Ukraine and Russia (Al-Jarf, 2004). Students are although still reluctant to accept E-Learning (Alenezi, Veloo, Karim, 2010, Al-Jarf, 2007). Several factors have been found to have significance contribution to the acceptance and use of E-Learning (Yi et al., 2001; Galletta et al., 1995). One of the factors that have had significance influence on E-Learning is the Web 2.0 technology. The use of Web 2.0 is on the increase; moreover, Web 2.0 features such as social netw orks have made enormous changes to various aspects of our lives. People involved with social networks can share their opinions, photos and videos, and they can learn many things that relate to their studies and their lives (Weaver & Morrison, 2008; Bemis-Dougherty, 2010). This research aims at establishing what contributions Web 2.0 technology has had on online E-Learning in Saudi Arabia. Aims of the research This research aims at: To spread the culture of technology that helps to create an e-learning community. To provide higher education for people who do not have the opportunity to join a university. Objectives There are several reasons as to why this research is significant and they are: To examine the number of users on Web 2.0 on education purposes To investigate challenges of using Web 2.0 on E-learning To provide an opportunity for many users to learn through Web 2.0 To determine how to reduce the cost of education using e-learning To determine how to boost the confidence of people who want to share To compare the gender differences as far as the use of Web 2.0 is concerned To determine the value of Web 2.0 for students To identify the barriers of using Web 2.0 in Saudi Arabia To determine the popular uses of Web 2.0 by students Literature review In this research, literature review will come from various studies and work from different information designs concerning with World Wide Web. Reports and other representations from individual researchers, as pertains this subject matter, will be used. Different reports that attribute to the effects of using the web, especially Web 2.0., on E-learning will be used to support the research. The researcher will determine the contribution of Web 2.0 in supporting e-learning in Saudi Arabia as discussed below. Examples of Web 2.0 support of E-learning Web 2.0 includes social network sites. One way of distributing information is to have the society accept it. E-learning is hugely enhanced by social networks. All age s are encompassed in this network. Every age is represented in this network. Information is easily shared if people consider it to fun. In order to embed a new culture into a society, the society must accept and welcome the new culture. Blogging is also provided by Web 2.0 where information is shared amongst a focus group, and each is allowed to give feedback. This is the best way of dialogue. A topic is provided, and people can give

Assessment and Practice of Mental Health care needs Essay

Assessment and Practice of Mental Health care needs - Essay Example OBJECTIVES: To explore the associative structure between a screening test for dementia, the Mini-Mental State Examination (MMSE), and a neuropsychological battery for the detection of dementia, the Mental Deterioration Battery (MDB). DESIGN: A retrospective analysis. SETTING: Psychology unit of a general hospital in Rome, Italy. PARTICIPANTS: Three hundred consecutive outpatients and inpatients referred to our hospital on the basis of suspected cognitive impairment and evaluated between January 1999 and March 2000. MEASUREMENTS: MMSE and MDB. RESULTS: Of the 300 subjects evaluated by the MMSE score, 142 (47.3%) were considered to be cognitively healthy, and 116 (38.7%) were mildly and 42 (14.0%) moderately impaired. Factor analysis of MDB extracted three factors able to account for 75% of the total variance: a visuospatial factor, verbal memory ability, and a language skill. Using MMSE as an independent variable, a linear regression model could account for the visuospatial and langua ge factors and a cubic regression model for the verbal memory factor. Within the normal MMSE boundaries (24-30), a dramatic decrease of verbal memory could be documented, whereas the slope is less steep in the mild impairment group (16-23). CONCLUSIONS: Our findings indicate the presence of a warning range within the normal MMSE interval. Thus, the traditional MMSE cutoff values may not be appropriate in detecting early phases of dementia. When patients score about 27 on MMSE, it should be of interest to check whether they fail only on long-term memory tests, because this could be a first signal of a preclinical condition heralding clear dementia (e.g., mild cognitive impairment).Mini-Mental State Examination and Mental Deterioration Battery: analysis of the relationship and clinical

Philosophers Essay Example | Topics and Well Written Essays - 750 words

Philosophers - Essay Example His life is so blended with myths that today nobody can actually say what is true and what is legend about him (according to some legends, he was born at 62, after growing in his mother womb until that age). Some place his existence during the same period with that of Confucius', others centuries later, while others just argue the fact that he ever existed. Due to the major impact on people's life, Lao-Tzu is sometimes considered a divinity, or, at least a messenger of a Divine force. His constant efforts to teach the others how to respect order and harmony at all levels have materialized into the work that is presently known as Laozi. These writings have numerous interpretations, from various points of view, and are still arising philosophical debates. The Daoistic influences on Chinese culture, literature, philosophy and religion are incontestable. This ancient humanistic move hasn't only influenced the Chinese; Daoism is practically the support of many religions and cultures throughout Asia (Hong Kong, Taiwan and parts of Southeast Asia), an undeniable fact that clearly makes its founders remarkable people. With Bertrand Russell, mathematical logic and analytic philosophy meet, blend and create one revolutionist perception over words, language and implication. Our verbal mechanisms are studied and explained in a work that will become the foundation of the analytic philosophy of our times. ... His early studies in the field of mathematics had a surprisingly prolific result in the field of philosophy; he explored the uncertain, but fascinating fields of logical and philosophical mixture, aiming to answer that one, impossible and tormenting question about knowledge: is it really possible for humans to really know anything Maybe the motto of his quest should be precisely his question: "there is one great question [...] Can human beings know anything, and if so, what and how This question is really the most essentially philosophical of all questions." Russell's social and political philosophy has also had a great impact on the society of his times: he was a fierce opponent of nuclear weapons, and, generally, of any kind of forced attempt to disturb the natural social and cultural balance. Although his activism has brought him a great deal of trouble (beginning with his anti-war protests during the First World War and continuing through all his life), he never ceased to influence, educate and inform generations of readers through his inspiring writings on the social and political and philosophical issues of his day. Maybe no other quote could speak more about Andy Clark's work: "As our worlds become smarter, and get to know us better and better it becomes harder and harder to say where the world stops and the person begins. The Professor of Philosophy and at the University of Edinburgh, Scotland, thus expresses one of our days most pregnant anxieties: are we becoming the robots that we have dreamed to build Are we so influenced by the reality of the virtual world that we ourselves are becoming more machine-like than human-like creatures The contemporary cognitive scientist explores the

Financial accounting Essay Example | Topics and Well Written Essays - 1500 words - 2

Financial accounting - Essay Example Another reason in support of recognizing the goodwill intangible assets is that decision to acquire assets from others reflects there is intangible asset value of the asset acquired. The extent of a business acquiring another business entity facility or brand name instead of developing its own demonstrates that an external value of intangible asset exist in the market transaction. Consequently, business organizations should recognize the external value triggering acquisition of external market value attached to the assets to reflect the real value of the business entity in the balance sheet statement. However, there has been argument against recognition of the various intangible assets in the balance sheet financial statement. One of the arguments against recognition of intangible assets in the balance sheet is that it enhances the earnings information since the balance sheet financial statement will be cleansed from soft assets that have no physical substance. In addition, balance sheet information quality is improved since the cost of managing earnings is relatively reduced (Wahlen, Bradshaw, Baginski, & Stickney, 2010). Another reason against recognizing intangible assets in the balance is the uncertainty and difficult to ascertain the ability of asset recognized will generate revenue in future. Consequently, recognition of goodwill, market-related assets and contract related assets has the potential of causing material bias on the value of the business entity according to arguments against recognition of intangible assets in the balance sheet statement. Amortization of intangible assets faces both support and disapproval due to the potential material effect it causes in the balance sheet statement. One of the reasons in support of amortization of intangible asset is that the ability of a business to generate revenue in different financial is influenced by the market reputation of it brand name.